Celts: art and identity

It turns out that the ancient Greeks coined the label Keltoi to categorise non-Mediterranean Europeans. Plato and his intellectual mates regarded the Keltoi as war-mad alcoholics with a penchant for fancy jewellery. But as the British Museum’s exhibition shows, the Celts were far from shallow. The Greeks might have corneed the early market in naturalistic art, but the Celts were already well into abstractionism 2,500 years ago.